The screen lifter is a very nifty tool for the 103" panasonic plasma displays. Its designed to make transporting the plasma much easier and safer. The flight case has wheels to cart the massive plasma to the desired position and the case is then removed. With the help of an electric lift, the plasma can then be raised to over 3 meters off the ground by the simple push of a button.
The most amazing feature of The Screen Lifter is that it has a simple lock on the back that, when unlocked, allows you to rotate the screen 90 degrees clockwise so you then have a portrait view instead of the usual landscape view. The Screen Lifter gives your 103" plasma display a lot more viewing flexibility.