Sunday, July 06, 2014

You May Have Another Reason To Get Mad At Your ISP

Lets talk speed for a minute. No, I'm not talking about how fast your car goes or how fast you can run. I'm talking about your computer. Yes the speed your computer operates and performs it's basic functions is based around the overall processing power that it possesses. The streaming and buffering of video from the internet is completely different. Maybe you can work on PowerPoint and Excel or iMovie all at the same time with no real speed issues. That's due to the fact that your computer's processor is able to handle the work load you're putting on it with multiple programs running. The programs are also not linked to the internet however. How many times have you been using YouTube or some other video streaming site only to sit there and want to punch a whole through your screen because of the excruciatingly long load times? Probably more times than you care to remember, but it might not be the websites fault. It may be your Internet Service Provider's.

It's so easy to go ahead and put the blame for a slow streaming speed upon the website itself. I'm guilty of that one myself, I won't lie. The thing is that you don't ever really think about your ISP being the cause of the problem. Naturally you don't want to have everyone on the internet at the same time because it will cause the internet to become slower. That being said, you might not think of having your streamed videos being slow come from your ISP, especially if you're the only one on the internet at the time. Well YouTube has something to say to everyone; It's not their fault.

Lets say you're looking up videos on YouTube. You may come across a small blue banner on top of your screen that says "Experiencing interruptions?". There is a reason for this. You're video playback experience is not at the level that it should be at upon viewing. The ISP you are using might not be "HD Verified". Should that be the case, then expect to see that little blue banner. I would also suggest changing your ISP if you get the chance. It also might not be that easy. We will get to that in a second.

YouTube isn't the only one putting blame towards the ISPs out there. Netflix is tossing blame their way as well. Netflix has had many a complaint that they're service has been less than satisfactory because of how slow their buffering is or how poor their playback quality is. Netflix has had banners that suggest that it could be the fault of the ISPs as well, although theirs was before YouTube's. Verizon wasn't necessarily thrilled about this and sent a cease an desist letter to Netflix. Needless to say I feel as if this isn't exactly the best press towards Verizon. If they are to blame, then they need to take the blame.

There have been way too many ISPs out there not giving the proper amount of internet speed towards their customers, and I feel like the streaming services that we use and unknowingly blame are tired of being blamed. Thus, they've now shed light on who we should be mad at. The only issue is that there seems to be only 2 or 3 ISPs out there, so now it becomes an issue of which is the ISP that is going to have least crappy service.

I truly do hope that the ISPs out there will learn that when a customer pays for a service, they should be getting what they paid for, and not some sub-standard, joke service. It's 2014 after all guys. Let's at least pretend to pick up the pace a little bit. If you're having trouble with your internet service, feel free to call your ISP and complain. You should be getting the service that you paid for. And after all, the customer is always right... Right?

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