Friday, June 24, 2011

Wide Focus Range Seen at InfoComm 2011

InfoComm 2011This year's InfoComm was a tough nut to crack. The show was larger than I think anybody anticipated, taking up over 500,000 square feet of exhibit space at the Orange County Convention Center in Orlando, Florida. While there was a diverse range of exhibits targeting everything from the education market and musical instruments to rental and staging, a few key areas stood out among the rest.

Digital signage was one and occupied the most floor space. Signage is a focus in booths as well as a focus at every major CE manufacturer's booth. Digital signage is a very eco-friendly way to display products, information and data and it is also attractive and easily managed and is able to tie back to things like analytics, inventory management and overall sales increases.

Another trend on the show floor was video walls. Video walls can come in many sizes from single 2 x 2 or 3 x 3 designs to walls that have as many as 100 screens. Video walls are a fantastic way to draw attention to your booth and are also an excellent way to display information and products to a lot of people over a large distance.

An unexpected trend came in the way of document cameras. These are gooseneck-style cameras that can be used with a partner monitor or computer to display a document or 3D object to a large audience.

Projectors were another clear area of focus at this year's InfoComm. There was a wide range of projectors including 4K, 3D and 3-chip models with various enhancement features. In addition to that, a large number of products were aimed toward the education market. This is a very significant market, so much so that Panasonic Canada stated that more then 50% of its pro business comes from that sector.

There definitely was a wide variety of things that took the focus of this year's InfoComm and you can only expect next year to be the same way.

Source: Market News - InfoComm 2011: Digital Signage, Video Walls & More

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