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Google wants to have more focus around their search engine. They also want to control which apps come installed on their devices right off the shelf. Honestly, it kind of makes sense, right? I mean, why wouldn't they want their own operating system to be represented in the way that they originally intended? Maybe they are starting to see the one thing that Apple has them beat on: Simplicity and predictability.
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There are rumors that the relationship between Google and Samsung isn't as healthy as it would seem from the outside. Samsung has a strong desire to have as many customizable options for themselves as possible, while Google wants their Android operating system to be exactly how they want it. The two ideas clash pretty hard. Samsung, however, did agree this year to step back a little bit with the app customization.
Back in July there was also a spat between the two companies over smartwatches. Samsung wanted to use it's own operating system and focus on Android a lot less. Needless to say, that didn't really work for Google.
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